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Experience

From car logistics and events to Head of Brand Operations and founder.

2024–2025

Vakna

Founder / Brand Builder / Stockholm

  • Developed and launched a consumer product concept, caffeinated energy bars.
  • Led positioning, narrative and visual identity.
  • Built the go-to-market: PR, influencer seeding and content-driven growth.
Read the breakdown →

2016–2020

Majstor / Maxipet

Brand & Marketing Lead / Gothenburg

  • Built a digital brand presence from zero and grew influencer visibility and community.
  • Led content, digital marketing and early e-commerce.
  • Built an audience with no ad budget.

2011–2015

BMW / Bilia Group

Logistics + Events / Gothenburg

  • Started in events and service, moved into used-cars logistics after high school.
  • Learned operations and customer service early.

The seven things you need

In a hurry?

  1. WhoBrand and marketing operator. Founder.
  2. Last roleHead of Brand Operations, Creed Media, 2020 to 2024.
  3. ProofBrand Ops from 2 to 13 people. 100+ campaigns for global artists and brands.
  4. FounderBuilt a consumer brand, Vakna, from concept to market.
  5. BasedStockholm. Swedish (native), English (fluent). B license.
  6. Open toHead of brand, creator marketing and team lead. No notice period.
  7. ReachEmail or FaceTime. Both are at the bottom of the page.
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